Introducing HEINEKEN Endure24

Threshold Sports is delighted to announce that HEINEKEN is the new title sponsor for the UK’s biggest 24-hour trail running series, Endure24.

HEINEKEN Endure24 will retain all of its existing magic and exciting race format, whilst bringing in new elements to continue to build on the incredible experience of the event. It’ll be the ideal platform for participants to share the ‘joy of togetherness’ whilst also keeping healthy and active.

The HEINEKEN Team is excited to provide another opportunity for over 500 colleagues to take part in a Threshold Sports challenge event. James Crampton, Corporate Affairs Director at HEINEKEN UK said “We’ve enjoyed working with Threshold since 2017 when we sponsored Race to the Tower for three years, followed by Race to the Castle in 2021. We’re really excited to be involved in Threshold’s newest event, Endure24.”

Threshold Sports is delighted to continue its partnership with HEINEKEN after successful years supporting the Threshold Trail Series events, Nick Tuppen, CEO of Threshold sports commented “It is great to welcome HEINEKEN onto Endure24. They have been a fantastic partner on the Threshold Trail Series since 2017 and Endure24 provides the ideal new platform for them to spread joy by bringing people together and getting them fitter and healthier. As always there will be some tough moments throughout the 24hr trail run, but the main challenge might be not spending too long at their well-stocked bar after each lap!”

There are a limited number of team and solo places still available across both HEINEKEN Endure24 events in Leeds and Reading so be quick to secure your place.

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